Ahrefs Keywords Tool: How to Use Ahrefs for Keyword Research

 

Ahrefs has become the most popular tool for doing keyword research and checking your rankings in Google. While it does have its drawbacks, it can be extremely useful if you know how to use it well. In this article, we will go over how to use the Ahrefs Keywords Tool and how to interpret the data that it provides you with, so that you can get the most value out of your time using this tool!

The top 5 keywords in organic search

It's not enough to know that you want to rank for a keyword or two—you also need an actionable plan on how you'll do it. And the first step is choosing which keywords are the most relevant and high-performing ones for your niche. The best way to choose your targets is with the help of ahrefs tool use, like looking at traffic levels, commercial intent, and competition level (ahref). These factors will tell you what keywords offer the highest return on investment for a website.
Refining your list down from thousands of possible combinations can feel daunting and time-consuming, but choosing just 5 important keywords per page will enable you to stay focused while driving more traffic to your site. Once those lists are complete, it's time (again)

How to do niche analysis with the keyword explorer

Niche analysis is a huge part of SEO. Knowing which keywords your audience types into the search bar helps you know what to focus on and optimize your content and website around those keywords. To help find popular, relevant, but not too competitive keywords, I use the ahref tool's keyword explorer. It allows me to do three things: 
-Search top ranking terms globally or locally (using google site search) -Find related search terms -Check what competitors are ranking for 
I also like how it allows me to check how many page links exist for each term. This can help me gauge how competitive the term is and make an educated decision about where I should be focusing my energy on.

Finding low-competition long tail keywords

An easy way to find low-competition keywords that you might not have thought of yourself is using the Ahrefs keyword tool. It ranks keywords by how difficult it is to rank for them based on things like how much traffic the website in the top spot gets, and what percentage of that traffic is organic vs. paid. It also tracks which keywords a website ranks on page one of Google search results. All you need to do is enter your competitor’s URL and then click keywords or ranking data in the toolbar below the screen. You can filter by country too if you want to only see UK specific data, but keep in mind that Ahrefs doesn’t show US data unless they are running ads through AdWords Express. 
It will take some time looking at these numbers before they start making sense but don’t worry! I recommend bookmarking your favorite competitors with these tools open so you can reference them later when deciding on new keyword opportunities.

Examining search volume patterns over time

Search volume patterns over time tell us what keywords are trending now, and which ones will be worth researching. Find out more by using our keyword explorer tool. 
Once you enter a few words into the search box, you'll see a graph of the keyword's search volume over time. This can help you understand when there are spikes in people searching that keyword and what they're looking for. Let's say you have a car rental company and want to target words related to renting a car. Your research will show that people searched rental cars more often this past summer than any other season in the last two years. So, since summer is coming up, now would be a good time to promote your new services with ads about how easy it is to rent your cars!

Backlink data from ahrefs

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as natural, organic, or earned results. Often, the higher ranked on search engine result pages (SERPs), the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. This is where keywords come in. The Google AdWords Keyword Tool and other online tools can help you get started with understanding what words people are actually using, but ahrefs goes one step further and tells you not only what they're using but also how they rank on Google and what your competitors are using too.

Finding relevant web pages based on

 backlinks with moz

Your SEO content starts with finding relevant web pages, and then ranking them in order of authority. In order to find relevant web lines, you should first research your potential keywords using Google AdWords Keyword Planner or another keyword research tool like SEMrush. Once you know what your keywords are, enter the corresponding words into the Ahrefs Site Explorer tool where it says Content on the left hand side. The search results will populate a list of web pages that match the keywords entered and each page's backlinks. Order by Page Rank from highest ranking (1) down to lowest ranking (10). If a site is registered with Authoritative Domains, this could have an impact on its authority.

Identifying theme related keywords and phrases with themefinder

One of the best things about a tool like Themera is that you can find keywords and phrases related to your topic with just one click. After entering your keyword, simply select a related theme and voila! You'll get a list of related words, phrases, and synonyms - without having to do any tedious research. It's all right there waiting for you on the left hand side of the page in one big list. You can then prioritize the words by sorting them according to relevance and by frequency. Sometimes the most obvious phrase or word isn't going to be what pops into your head first, but it could end up being one of your best keywords because no other page has mentioned it yet!